Here are some of the main benefits of selling your course before you create it:Ĭreating and selling an online course can quickly become a resource-intensive endeavor. If they don’t actually put money down, the idea isn’t validated yet.” – Michael O’Neal Benefits of pre-selling your online course “People will vote with their credit card. This crucial step of validating your course idea is, unfortunately, the one step that many online course creators forget to take. If no one is willing to pay you for your online course, the demand for your course hasn’t been validated. Sales from real customers are the ultimate form of market validation. If they don’t meet their funding requirements, they will often improve or refine their idea, improve or refine their marketing, or abandon the project entirely. If they get enough backers, they proceed with the project, and they already have their first customers! Thanks to platforms like Kickstarter and Indiegogo, innovators and entrepreneurs can present their idea to the world, and raise money from people (aka backers) upfront to fund its creation. By doing this, they’re validating the demand for their ideas upfront, before investing the necessary time and resources to create them.Ĭrowdfunding is a perfect example. Individuals and organizations from all over the world have pre-sold various products and services before they committed to creating them. Selling something before you create it is not a new concept. How To Sell Online Courses Before You Create Them (Guide to Pre-Selling) #preselling #teachonline #sellingonlinecourses Click To Tweet Why you should sell your online course before you create it I’ve also included some insights from a few of our customers that have pre-sold their online courses successfully. In this article, I’m going to show you why pre-selling your online course is critical to your success (and sanity!) as an online course creator. This approach is often called pre-selling, and it’s one of the best ways to protect yourself from wasting your time creating a course that no one wants or is willing to pay for. The way to avoid creating an online course that no one buys is to sell your course before you create it. If you’ve never experienced this situation before, then I’ve got even better news for you: you never have to. The good news is you don’t have to experience this again. If you’ve experienced this situation before, I sympathize with you. All the time, effort, and resources you spent creating your course have gone to waste. The launch of your course is a complete failure. You start promoting your course, hoping to get your first few sales.īut despite all of your efforts, no one buys your course. It’s published and you’re ready for customers. You set up your online course website (bonus points for using Thinkific).You spend several weeks (maybe even months!) recording and editing your course content.You spend hundreds (maybe even thousands!) of dollars on equipment and software to record and edit your content.You think your course idea is amazing, so you commit to creating it. Instead of validating the demand for their online course before they create it, their process of creating and launching their course goes a little like this. But by neglecting to plan how they’re going to sell their course, they inadvertently risk creating a course that generates very few (if any) sales once published. Of course, no one plans to create an online course that doesn’t sell. A great way to avoid the unfortunate situation of creating a course that no one buys – is to pre sell it!
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